I have served as Social Media and Production Manager for OU Insider since 2021.
In this freelance role, I have overseen social media strategy, the launch of a successful YouTube channel, and the production and distribution of multiple podcasts.
YouTube Channel Launch
In November 2021, we launched the OU Insider YouTube channel, which has featured primarily sports podcasts and Oklahoma Sooners interviews.
Since its inception, the channel has amassed over 15,000 subscribers and 5.4 million video views.
Social media content
In May 2023, I assumed a larger role at OU Insider and took the lead on social media content and strategy.
We began producing compelling videos and graphics that created immense growth in our monthly social media numbers. Average monthly impressions rose from 320,000 to 1,730,000, which is an increase of 540%.
Graphic
Design
Samples
